News from Atol Solutions

And let your business get some real profit this winter.

The year's most active shopping period is almost here and millions of online shoppers start their holiday rush. That's a huge marketing opportunity, if only… you set clear objectives and plan wise to reach them.

But what are these objectives for your biz? And what's the effective way to reach them? This exclusive marketing insight is sure to help you choose the most effective holiday strategy, asking the right marketing questions and answering them the right way.

Social media, unlike digital media 10 years ago, is a much more patient game. With SEO and banner ads and email marketing it was all instant gratification. Social media isn’t, and that’s why so many people are struggling with it. The reason so many people “don’t get it” is that they’re not willing to put in the two years of eating crow to get the results or don't know what they are looking for. The end.

With 845 million users, Facebook has become an increasingly useful tool for brands, and it's important to have a strong presence on the social network.

Whether your brand is fully established or just starting out, launching a marketing campaign can seem overwhelming. But, it doesn’t have to be a timely or expensive process. There are several small and simple things you can do for your brand on Facebook. In fact, some of these marketing tactics are used by the biggest brands in the world.

Ready for your brand to get in front of the 845 million? Majestic Media, a global Facebook marketing agency, has come up with nine time-saving tips for marketing on Facebook.

Originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.